Films these days are wonderful, beautiful and worth watching, but trailers aren’t. You see many people complaining about films today, but I can’t see why. Just this year we’ve had some of the best films in cinema (in my opinion): Birdman, Whiplash and The Walk, to name just a few. The only problem I have with cinema (excluding the cinema itself) is the trailers.
To see why trailers are so bad we need to understand their purpose. A trailer has the sole purpose of giving us a taste of the film, just a hint of flavour. We can then partly base our decision on whether to watch or not watch a film on this. Sadly, we cannot. This is for two main reasons:
1. Trailers = Spoilers
Trailers are filled with spoilers to a point were if you watched the end of the film you’d be in for more of a surprise than if you had watched the trailer. I understand you want to show us what the film is about, but you’re doing it wrong! The best kind of teaser is one that reveals very little, but just enough to spike our interest. If you’re not convinced, try the following: watch a film without watching any trailers beforehand. Then watch the trailer – if you think “Woah, that trailer was full of spoilers”, you now know that trailers are spoilers.
But what’s your solution, Dominic? For all trailers to include none of the film? Of course not, and yes watching a film then a trailer you’ll find that there will be similarities – you’d hope so otherwise they’re selling you false hopes, but if I watch a trailer, throughout the film I’m thinking “Well, x hasn’t happened yet” or “Yep, I knew it that was when z would happen.” Trailers also take the element of surprise away which all films need to keep us engaged.
Spoilers Trailers make 97% of films look like garbage
I know that there is an abundance of awful movies out there, not worth the cost of the 3D glasses, but not 97%. Many of the best film have trailers not even worthy of Twilight. Even if they manage not to completely spoil the film, they are overly dramatic and hyperbolic. It just doesn’t work. Yes, we need drama, but if the film is not overly dramatic the trailer needn’t be, in fact it mustn’t be. The trailer should reflect the tone of the film, not make loads of noise, which every other trailer does anyway. For trailers to be heard in the crowd, they must not join in with the mass of sheep bearing, they must stand up, be bold, but most importantly be unique.
Put simply, trailers are like the evil twin of movies. They only ruin the experience of watching the film.